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Design a marketing strategy which will enhance organisation

Assignment Help Marketing Management
Reference no: EM133128192

Assessment brief: You are required to develop a strategic marketing plan for the Nissan in relation to their electric vehicles.

Learning outcome 1: Critically analyse the changing environment(s) within which organisations operate and the implications for strategic marketing management

Learning outcome 2: Critically analyse and synthesise relevant marketing theory in order to develop a marketing strategy, applying appropriate models, tools and techniques

Learning outcome 3: Design a marketing strategy which will enhance the organisation's competitive strength and provide solutions to current business issues

Below is a suggested structure for you to follow:

1. Introduction - a brief overview and introduction to the business (approx 150 words)

2. Mission / vision - outline the company's mission / vision statement and a summary of the corporate objectives (approx 150 words)

3. Situational analysis - an analysis to identify core macro and micro issues. This section should provide information about the market and customers. (approx 1000 words)

4. STP Process - you should use the STP process in order to identify one new target segment for your business (approx 1300 words)

5. Marketing mix - use the 7Ps model to develop a marketing mix which will enable you to reach your new segment. Set 2/3 clear objectives at the beginning of this section (approx 1400 words)

6. Budget - provide an outline of the cost implications of your suggestions (approx 150 words)

7. Control measures and evaluation - this section should address how will you evaluate and assess whether your plan is successful (approx 200 words)

You should include appendices in order to expand and develop on key points raised in the body of the report. For example, a PESTLE and SWOT table can be included as an appendices with further information and detail. Appendices can be used to support the other sections of the report.

Your report (3500 words excluding appendices and references) will need to meet the learning objectives and assessment criteria, as part of a marketing plan.

Attachment:- marketing plan.rar

Reference no: EM133128192

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len3128192

4/19/2022 11:10:48 PM

its about strategic marketing assignment about Nissan electrical vehicle brand.

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