Design a marketing research plan

Assignment Help Marketing Management

Reference no: EM131262009

You are a new-product development specialist at Kraft. What guidance can you get from the BuzzBack study?

Choose one of the suggestions from the above list of healthy snack concepts.

Imagine that your company is interested in turning the idea into a new product but wants to conduct market research before investing in product development.

Design a marketing research plan that will give company managers the information they need before engaging in new-product development of the idea.

Reference no: EM131262009

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