Reference no: EM131416694
Reference Case "Dell Direct," a running case with real data. At the end of each Unit, prepare a report that answers the pertinent questions regarding the Unit content as it pertains to this Case.
Please cite the sources within the essay, and use the sources in the article. Will need at least 1-2 other sources to support your argument.
1. Cover Page (See APA Sample paper)
2. Introduction a. A thesis statement
b. Purpose of paper
c. Overview of paper
3. Body
a. Critically evaluate the Dell questionnaire using the principles discussed in Chapter 10 of the text.
b. Discuss the importance of form and layout in questionnaire construction.
c. Design a field work process you would recommend to Dell for gathering consumer behavior information using the text's questionnaire in a computer-store intercept interviewing framework.
4. Conclusion - Summary of main points a. Lessons Learned and Recommendations
5. References - List the references you cited in the text of your paper according to APA format.
Attachment:- Article.rar
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