Design a consumer sales promotion

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Question 1: Regarding Contests

Pick one of these three types of products: Roots backpacks, Prius automobiles, Herbal Essences shampoo.

State which product you have chosen in this space please:1a) Describe a contest you could use to promote email list signups for your chosen product. (1 mark for a well-described tactic that meets the definition of a contest)

1b) In what way(s) does your contest provide extrinsic value?

1c) In what way(s) does your contest provide intrinsic value?

Question 2: Regarding Sampling

You are a marketing co-ordinator working for a company which sells teas. Your manager has asked you to design a consumer sales promotion which will use sampling.

2a) How might samples be distributed if "direct sampling" is used?

2b) How might samples be distributed if "cross-ruff sampling" is used?

Reference no: EM133050915

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