Descriptive of the advertising and promotion pyramid

Assignment Help Business Economics

Reference no: EM131195470

1. Which of the following is not descriptive of the advertising and promotion pyramid?

a. the base of the pyramid has tools with a wider coverage of the target audience

b. the tools at the top of the pyramid have lower cost per contact than tools at the bottom

c. the pyramid implies a trade-off between coverage and cost per contact

d. the Internet can be used at all levels in the pyramid

e. the Internet as a communication tool in the pyramid is scalable and cost-efficient

2. All of the following are examples of trade secrets except:

a. a patent

b. a product formula

c. a product design

d. manufacturing processes

e. advertising plans

Reference no: EM131195470

Questions Cloud

Find details that help you find three inference : As you read "The Tail," find details that help you find three inference. Write two details and your logical inference in each row of boxes below.

Determine the phase current and line current : Three identical coils each of resistance 30? and inductance 127.3mH are connected in delta to a 400V, 50Hz 3-phase supply determine (A) the phase current and (B) the line current

Leverage word-of-mouth marketing : What is the best way for a health care provider to leverage word-of-mouth marketing? Discuss the best way to leverage the latest electronic interactive direct-marketing tools in health care. Provide specific examples.

Journalize the transactions : Schrager Company has two production departments: Cutting and Assembly. -During July, the following transactions occurred. - Journalize the transactions.

Descriptive of the advertising and promotion pyramid : Which of the following is not descriptive of the advertising and promotion pyramid? All of the following are examples of trade secrets except:

Calculate the fractional stability necessary for the laser : The frequency stability required for an amplitude modulated (ASK) optical coherent communications system is ±10 MHz.

Why the decline in empathy may have occurred : If a generation is characterized by a tendency toward pre-occupation with oneself and one's own self-interest, what are some ways (positive and/or negative) this could affect the next generation (their children) and society as a whole?

Define a problem in and organization : Paper #1: "Problem Definition" (min 4 pages) - DUE AT 3pm sunday In this paper, you should define a problem in and organization. You may choose from the following areas of research. The purpose of this paper is to gain clarity of your research p..

Fill in the direction and the complementary base pairs : Use the DNA Template to replicate the DNA - Fill in the direction (ends) and the complementary base pairs

User Account

All Pages