Descriptive data mining techniques

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Reference no: EM133654036

Question

An online retailer is using descriptive data mining techniques to customize their marketing messages. The following table contains personal information for Frida and Bob with respect to: Their declared gender Their citizen status (U.S. or not) Whether they have shopped with this retailer before or not Whether they drive a domestic (U.S.) car or not Whether they own a house or not Frida Bob Gender Female Male U.S. Citizen? Not a U.S. Citizen U.S. Citizen Shopped with Retailer before? Yes Yes Drives domestic car? No No Owns a house? Yes

Reference no: EM133654036

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