Reference no: EM132275074

Wen studying this VALS table 2.7 Descriptions of the VALS Segments, I felt that the table was very well designed. All the 8 segments are very distinct and seems that every person should fall in one category. On my case I fell that I fall in the Experiencers category were its motivation and resources are that most people in this category are motivated by self expression and have solid resources, and I think that this is true to me as though I wished that I had a better and solid resource. As the selected demographic the table says that 13% of the American population falls in this category and they median age is 24, were 25% are marred and 52% work full time. Wen looking at the values and consumptions patterns the Experiencers describes me very perfectly, Young, enthusiastic, and impulsive consumer who seek a variety and excitement and savor the new, offbeat and risky. Favor exercise, sports, outdoor recreation, and social activities. Spend a lot on fashion and entertaining and concerned in appearing “cool”.

The biggest pattern that applies to me is the fact that I am in a certain way an impulsive consumer that like to spend a lot in entertaining. Entertaining on my case are the eletronics and techs that I like. Some examples are: Good quality Computer, High end Cameras and High end TVs and Home theaters.

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