Description of the target markets for your product

Assignment Help Marketing Management

Reference no: EM133675447

Product: Cashmere Bathroom Tissue

Country of Destination: Ethiopia

Market Segment: Business to Business

Entry: Distributor

Market Size: Estimate the market potential. Include the following:

I. Estimated overall industry sales in the country for the planning year

II. Estimated sales for your Company in the country for the planning year

Government Participation in the Marketplace:

Consider the following:

I. Government agencies that can help you

II. Regulations you must follow etc.

SECTION 2: THE MARKETING PLAN

Target Market. Provide a specific description of the target market(s) for your product. Include segmentation base(s), rationale for your selection (i.e. substantial, identifiable, accessible, responsive) and your overall strategy.

Marketing Goal(s) and Objectives. Outline your primary marketing goal(s) and the objectives (S.M.A.R.T.) that will be employed to help achieve the goal.

SWOT Analysis. Use appropriate analytical tools (i.e. VRIO, 5 Forces etc.) and perform a SWOT analysis. Summarize and match only the key elements that will provide the Company with some temporary/sustained competitive advantage to neutralize/mitigate primary threats and capitalize on the most attractive opportunities.

Reference no: EM133675447

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