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Capturing Customers with the Right Message for the Right Product at the Right Place with the Right Price at the Right Time
Recently a number of companies have offered special discounts to customers who subscribe to electronic coupon services. For instance, an electronic coupon provider will establish a relationship with a restaurant to give discounts to customers who show the restaurant an electronic coupon displayed from their Smartphone. Clearly, those who have smart phones, are members of social networks, and subscribe to a coupon service, may benefit from this offering. The coupon service can also collect subscription fees from subscribers as well as electronic ad fees from restaurants. The restaurants can benefit by capturing sales they may not have otherwise obtained had they not advertised a discount using this medium.
There are pros and cons to this marketing approach. State your agreement or disagreement with this practice using your understanding of the information presented in the lectures, text readings and other relevant sources. Your response should include the following:
S hould the Australian Commonwealth government and the various Australian state and territory local government grants commissions use matching grants or non-matching grants or both grant mechanisms to fund local government programs?
For a closed economy, gdp is $11 trillion, consumption is $7 trillion, taxes are $3 trillion and the government runs a surplus of $1 trillion. What are private savings and national savings?
what would be the effect of each of the following on the demand for chevrolets in the united states? in each case
economic evaluation of health and value judgment and evaluation please respond to the followingevaluate the efficacy
if unit labor cost in spain and portugal rise but unti labor cost in germany decline and other produce price remain
According to a Honda press release on October 23, 2006, sales of the fuel-efficient four-cylinder Honda Civic rose by 7.1% from 2005 to 2006. Over the same period, according to data from the U.S
This line is aimed at the low end of the market and isn't constructed on a wheel base. Writing instruments. This line includes mechanical pens and pencils which are sold to the middle-market segment between the low-end products such as Bic and hi..
Consider the following two projects. Both have costs of $5000 in Year 1. Project 1 provides benefits of $2,000 in each of the first four years only. The second provides benefits of $2,000 for each of Years 6 to 10 only.
answer the following questions about the gold standard1 describe what is meant by the gold standard.2 what were the
Suppose that the market for corn is characterized by many small farmers/firms who have no impact on the final price of corn. The market demand for corn has been estimated to be
you have just been hired as the new director of tinkerbells kindercare. you are familiar with food safety principles
The price of a stock is determined by the demand for and supply of that stock. Both demand and supply depend on investors' expectations of the future performance - future economic profits - of the firm.
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