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Description of the quality problem

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Reference no: EM132116679

Bayer gets FDA warning over quality control By Bert-Friedrich Fröndhoff and Siegfried Hofmann Siegfried Hofmann

Bayern had a quality problem. Please write-up a short description of the situation addressing:

1. Description of the quality problem and how it came about.

2. What has it done to the entity's market value and branding image?

3. Is there a recovery plan?

4. How could it have been avoided?

Reference no: EM132116679

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