Description of the potential customers for their product

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Reference no: EM13957454

Albert and Tania produce and sell vanilla, chocolate, lemon, peppermint, and strawberry flavor extracts for baking. They are debating over a description of the potential customers for their product. Albert and Tania are trying to define:

customer value

customer satisfaction

their target market

what constitutes an exchange

relationship marketing

Reference no: EM13957454

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