Description of the organisation, the product or service

Assignment Help Science

Reference no: EM13939248

APA 6th Referencing (In Text and Reference List)

Assessment 2: Marketing Plan For this assessment, you are required to choose a specific Australian organisation (or one operating in Australia) and develop a marketing plan for their product or service. The organisation can be a start-up venture that is attempting to bring an innovative product or service to the marketplace, or a well-established organisation that is seeking to be more innovative and creative in their marketing practices. You must have your chosen organisation approved by your lecturer prior to commencing this assessment. Your marketing plan will be underpinned by sound research and demonstrate thoughtfulness, understanding of marketing issues and have an implementation plan to show how the organisation should proceed. Your report will include the following:

A description of the organisation, and the product or service;
A market analysis, including direct and indirect competitors;
A PESTLE (political, economic, socio-cultural, technological, legal and ecological) analysis;
A SWOT (strengths, weaknesses, opportunities and threats) analysis;
A consumer behaviour analysis, including identification of the type of consumer and target market for the product or service;
A marketing plan (4P's) analysis of the product (or service) and branding; pricing strategy; distribution (place) options; an outline of an Integrated Marketing Communications plan (IMC: promotion); and,
Financial and operational plans; and,
An implementation and control strategy. Be creative but also realistic in developing your marketing plan. Your budget is $50,000. Prepare the report as if you were going to be presenting it to the organisation you have chosen. The intention is to create a marketing plan that the organisation could actually implement!

Reference no: EM13939248

Questions Cloud

Compare the following strategies with programming time : For a certain program, 1% of the code accounts for 50% of the execution time. Compare the following strategies with respect to programming time and execution time. Assume that it would take 100 man-months to write it in C, and that assembly code i..

Analyze the impact decision rights have on successfully : Analyze the impact decision rights have on successfully implementing a pricing strategy into an organization.

How can material be moved through the lymphatic system : Explain why the lymphatic system is a one-way system and the cardiovascular system is a two way system. How can material be moved through the lymphatic system? how does the anatomy of the lymphatic system correlate to this function?

Micro-payment systems : Choose one of the micro-payment systems (see e.g., http://en.wikipedia.org/wiki/Micropayment) or micro-credit system (see, e.g., http://en.wikipedia.org/wiki/Microcredit), try to describe how it works briefly. Discuss its security.

Description of the organisation, the product or service : APA 6th Referencing (In Text and Reference List) Assessment 2: Marketing Plan For this assessment, you are required to choose a specific Australian organisation (or one operating in Australia) and develop a marketing plan for their product or serv..

Describe how president lincoln war aims evolved : Describe how President Lincoln's war aims evolved between 1861 and 1863, changing from simply preserving the Union to also end slavery.

Find the pressure in psf at the capped end : Find the pressure in psf at the capped end of the pipe.

Incidents in terms of the communication process : Description: This assessment requires you to analyse two communication incidents in terms of the communication process.

Projected income statement and balance sheet : Vista Corporation, producer of computer software packages, began operations on January 1. It acquired financing from the issuance of common stock for $60,000,000 and long-term debt for $80,000,000. At the beginning of business operations, Vista pr..

User Account

All Pages