Reference no: EM131185795

Develop a basic customer service training manual for a service organisation of your choice. The organisation should be in the tourism, hospitality, retail, personal services and sport or recreation industry. 

The training manual can be presented by the method of your choice-written, computerised, PowerPoint, DVD video.

The customer service information that needs to be covered in the training manual includes but is not limited to:

1. Description of the organisation and types of products/ services offered.
2. Professional service standards expected of service industry personnel.
3. How staff should share product and service information and suggestions with colleagues and supervisors. The communication channels and mediums for communication.
4. Description of the basic target market including preferences, needs and expectations.
5. Competition and consumer legislation and how staff can offer accurate information about products and services.
6. Service steps staff can follow-greeting and offer of assistance.
7. Types of socially and culturally diverse customers they could encounter and effective communication techniques for service delivery.
8. Details of organisational goals and promotional focus.
9. Team working and liaising with other staff members.
10. Methods to handle customer complaints including individual staff responsibility, authority, organisational constraints and timing. Provide them with example complaints and solutions.
11. Communication techniques to use whilst handling complaints.
12. To whom staff should report complaints and what feedback to report.
13. How and where to record customer information.
14. List and description of promotional initiatives and how they are to be implemented.
15. How staff can provide enhanced products and services to clients and customers based on customer information.
16. Techniques for developing customer relationships.