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Selected Company: Coke
As the Corporate Communication Department for the selected organisation, your team have been assigned to propose a campaign that aims to manage the issues in your company due to the COVID-19 pandemic that targets both the external and internal stakeholders of your company. You are required to prepare a Media Kit for this campaign and present it to the management.
QUESTION
1.description of the issues arising due to COVID-19 and the objectives of this campaign (minimum TWO objectives)
2. Proposal of media kit for this campaign: • Printed materials • Electronic materials • Other materials, if suitable
Please provide a blueprint idea.
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