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Description of the company and its products and services

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Reference no: EM13875385

StarBucks is the my selection

Focus on a description of imc campaigns for a particular consumer products brand or corporation - national or international in scope.

Part one will be a narrative of 5 pages, miminum single-spaced, consisting of:

(1) a short description of the company and its products/services.

(2) and an account of the campaign(s) you have found that organization is using.

Incorporate advertising, public relations, web/social media presence, and at least one other imc component - e.g., sales promotion, events, etc.

You will include a discussion of the character of the brand in consumers' eyes.

Reference no: EM13875385

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