Reference no: EM13312548

McDonalds and its entry to India.I've never done this before, so Im very nervous about it. I need to incorporate below comments into my existing McDonalds assignment. Could you please assist me with this project?Qualitative or quantitative techniques needed to be stated. Relating practice and content to the theory and concepts from the module will be an important requirement for the project (some of this is done in the submission). While the references shown are relevant, please also include peer reviewed articlesThe final project should have the following sections:

1 Title on Cover page

2. Executive summary

3. Contents

4. Introduction Description of the chosen company including location, etc. Scope of the paper; reason for choice.

5. Literature review covering the theoretical background and concepts, the topic of the paper, research on the country/organization especially including content from peer-reviewed research articles. Concepts such as entry mode, risks, potential for reward, etc. would need to be addressed.

6. The methods employed and findings from the research and how they tie in with the theory and readings from the module and from the literature review. Including a SWOT analysis of the firm with the focus on internationalization. As indicated in the assignment guidelines, there must be original analysis drawing from the concepts and techniques discussed in the module rather than summarizing or restating previous work.

The 4 items with which you are tasked in the assignment are as follows:

1. To assess the progress made by the organisation in establishing itself in the market from first planning its entry strategy until now.

2. To analyse the environment of the emerging market concerned, with reference, for example, to any cultural, political, or legal features that the organisation needed to take into special account.

3. To evaluate the organisation’s strategies: first for international entry, then for organising and structuring its global operations, and finally for maintaining competitive advantage in the face of new challenges and changing conditions.

4. To come to reasoned and evidence-based conclusions about the level of success achieved by the organisation in seizing the opportunities and overcoming the problems present in the chosen market for expanding its international business

7. Conclusions which draw together all the findings and make extrapolations which are more widely applicable.

8. References which carefully follow Harvard referencing guidelines and include peer-reviewed articles.Appendices as relevant

Please take care to keep quoted content to a minimum, to cite clearly and completely all sources and to put all quoted content in quotes.