Reference no: EM132374447

Discussion

Subscribe

Before beginning work on this week's discussion forum, please review the link "Doing Discussion Questions Right," the expanded grading rubric for the forum, and any specific instructions for this week's topic.

Recently a number of companies have offered special discounts to customers who subscribe to electronic coupon services. For instance, an electronic coupon provider will establish a relationship with a restaurant to give discounts to customers who show the restaurant an electronic coupon displayed from their Smartphone.

Clearly, those who have smart phones, are members of social networks, and subscribe to a coupon service, may benefit from this offering. The coupon service can also collect subscription fees from subscribers as well as electronic ad fees from restaurants. The restaurants can benefit by capturing sales they may not have otherwise obtained had they not advertised a discount using this medium.

There are pros and cons to this marketing approach. Research electronic discount coupons.

Provide an initial post that addresses any three of the following five items:

A description of the target market for electronic discount coupons.

An analysis of at least two of the 4Ps that apply in marketing this service.

Explanations of one advantage and one disadvantage associated with using this service from the perspective of the business owner or the customer redeeming the coupons.

An defense of your position for or against the use of electronic discount coupons.

An analysis of how this practice could be improved or leveraged for other products or services.

By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area. Respond to the assigned questions using the lessons and vocabulary found in the reading.

Support your answers with examples and research and cite your research using the APA format.

Start reviewing and responding to the postings of your classmates as early in the week as possible.

In your responses to your classmates, relate any personal experiences you have had with electronic discount coupons.