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Description of target market

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Reference no: EM13831194

360 words per bullet for ALEXIS (in bold), APA style with references.

  • We are doing it on SAMSUNG and creating a washer/dryer in one machine for the residential market.
  • An overview of the organization (Cindy)
  • A description of the product or service (Cindy)
  • A SWOT analysis of the organization and offering (Alexis)
  • A competitive analysis of the organization and offering using Porter's five competitive forces model (Alexis)
  • The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors (Emilio)
  • A description of your target market (Emilio)
  • Needs that cause your target market to buy including emotional and logical drivers (Adam)
  • A written positioning statement that identifies: (Adam)
    • Your target market
    • The needs that drive purchase
    • Your organization's industry category
    • How your organization solves the target's needs
    • Your organization's competition
    • What makes your organization different from its competition

Reference no: EM13831194

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