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Description of starbucks macchiato caramel features

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Reference no: EM133696547

Assignment:

PRODUCT

  • Description of Starbucks macchiato caramel features
  • Description of Starbucks' personality

PRICE

Description of the market position and quality conveyed through the price

Compare and contrast this with the McDonald's and Dunkin' Donuts' macchiato caramel.

Evaluation of the pricing objective used for Starbucks macchiato caramel:

  • Profit Oriented
  • Sales Oriented
  • Competitor Oriented
  • Customer Oriented

PLACE

  • Discussion on how the consumer receives this Starbucks macchiato caramel.
  • Evaluation of the supply chain for Starbucks macchiato caramel and two recommendations for improvement.

PROMOTION

  • An IMC plan to communicate about Starbucks macchiato caramel effectively.
  • A slogan
  • A print ad for Starbucks macchiato caramel.

Recommendations

In-text citations and works cited references for each step.

Reference no: EM133696547

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