Description of product using branding

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Assignment:

Blue Nun Wineries has been operated now for several years. The company has built a state-of-the-art wine-making facility on their farm in Niagara-on-the-Lake and produces and markets a range of white wines. For the company to grow, Angel (the CEO) is planning to introduce a new product (750 ml bottles of Merlot Red Wine )to the market.

Develop your market mix. Classification and description of product using branding, packaging and perceived value to consumer.

Reference no: EM133330781

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