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Description of Global Business Environment in Brazil
The board chairman wants you to expand the company into Brazil. He wants you to make a memo to present to the board that will discuss Brazil's cultural profile. Ensure that you discuss key cultural variables (i.e. Hofstede, Trompenaar, etc.) and how they compare to the USA.
- Brazil's cultural profile
- How do these differences in culture change how you may conduct business?
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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