Description of companies in context with their market share

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Reference no: EM132230941

Assignment Title: Product Mix Strategies: A Detailed Comparative Analysis of Apple vs. Samsung. General Guidelines:-

1-Introduction;-Brief description on the Industry; Global to Country specific. List of companies operating in the country and a brief description of the companies in context with their Market share etc.in the country. (One to Two; A4 Pages)

2-Write up on the Product Mix and its importance in overall Marketing objectives and in Marketing Plan. (Two to three; A4 Pages)

3-Comparative analysis of Product Mix strategies of companies in question. (Five to six; A4 Pages)

4-Gap Analysis to capitalize on the differences. (Two to Three ; A4 Pages)

5-Scope and Limitation of the study. (One to Two A4; Pages)

6-Recommendation and conclusion. (One to Two A4; Pages)

7-References (One; A4 Pages)

Reference no: EM132230941

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