Reference no: EM131703251

Create a detailed outline of your formal report. References page should be submitted as part of the outline featuring the minimum six sources. In-text citations must be included within the outline indicating how you used each of the sources listed on the References page. This will be in line with the topic below.

Course Project Topic Proposal

Tentative Title

Importance of Internet for our business (The report will be a an exploratory report)

Description Of Business Audience

This report holds value for all the major stakeholders, both internal and external. The internal employees of the organization and the higher management as well should be considering this report of high importance as it will help in achieving desired business objectives and increase the overall revenue. The external investors who are ready to invest in such a project should also look at the future benefits of the taking business online.

Purpose

To sensitize the organization regarding the untapped opportunities to increase the overall business by going online, creating website, using social media channels to promote business and use all kinds of digital advertising activities to take the business to the new height.

Thesis Statement

Many companies have in the recent past has taken their business online and have hugely benefited from the internet. We can increase our global presence and attract new customers at a very less customer acquisition cost; we can generate revenue and can attract investors by discussing our future projects. There is no denying in the fact that moving online will help the organization in near future and the overall revenues would definitely increase.

Reference sources that are useful:

1. “The evolving role of Internet in marketing strategy: an exploratory study” by Fareena S. and Andrew J. Published in the Journal of International Marketing in 2004 volume 18 issue 2 pp. 6-19. The paper finds that firms use internet for efficiency, costs and customer relationship.

2. “Consumer’s perceived importance of and satisfaction with Internet shopping” by Sang Kim and Young Lim published in Electronics Markets Journal in 2001 volume 11, issue 3 pp.148-154. The article examines the factors that determine customer satisfaction in the Internet business.

3. “Internet marketing, business models and public policy” by David Stewart and Qing Zhao published in Journal if Public Policy and Marketing in 2000, volume 19 issue 2 pp 287-296. The article examines the importance of Internet to consumers, investors and on public policy stakeholders.

4. “How increasing value to customers improves business results” by Sandra V. Published in MIT Sloan Managmenet Review in 2000. The article reviews how smart companies are improving their business results and achieving their objectives by using Internet to provide value to their customers.

5. “Strategy and Internet” by Michael Porter published in Harvard Business Review in March 2001. The article reviews the importance of Internet in business value chains, startegy and invent,ent opportunities.

6. “Exploring the importance of Internet for consumer marketing” by Robert P, Sridhar B and Bart B published in Journal of Academy of Marketing Science in 1997. The article gives a framework for impact of Internet on consumers, market strategies, advertising and potential channels.