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Question: As noted in this chapter, writers should not overstate claims they make about a product or service, nor should they speak negatively or disparagingly about a competitor. Search the Web for products that are usually marketed with a large degree of hype, like diet products, sports drinks, weight-loss products, or home electronics.
a. Copy and paste the several examples of online advertisements or include links to Web pages for a particular type of product. First look at the visual persuasive strategies that the graphics and Web designers have chosen to use. Describe the pictures on the pages, the colors used, and the fonts and blinking images used. What do the visuals say about these products?
b. Examine the sites' persuasive writing strategies. Do they include action words? repetitive use of certain words? lots of exclamation points?
c. Include all of the answers to these questions in a memo to the class. How have the visual and rhetorical strategies added to or subtracted from the designers' and writers' persuasiveness?
Learning contract proposal that will form the basis of your learning contract report.
"Change is the only constant " Evaluate the different types of change that have occurred in Sony.
How do advertisers try to use group influence? Will you find any specific examples and explain the relevant theory of group behavior and influence?
You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.
The purpose of this project is to help you to gain an understanding of how the stock market works and of the relationship between theory and practice.
Find not only the optimal production quantities, but also the optimal total cost.
Describe the management process and identify the skills required to manage business organizations.
Case Study : Bert's Bonsai and Aquatic Sport Museum Prepare a knowledge management system.
Demonstrate understanding of the many-sided nature of knowledge management
Write a paper on Historical Trends of Management.
Theory of Planned Behavior and Integrated Behaviors Model
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