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Each group will be assigned a product or service currently available in Canada and a new target country to adapt and market it to (see list below). The group will be responsible for preparing a report that describes a strategy for launching and/or adapting the product for the new market.
"Roots Canada sweatshirt marketed to Mexico" (Topic)
Identifying, researching and describing the target consumer market
Describing relevant consumer characteristics preferences or requirements
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Originally, px = 1, py = 2 and m = 1. What bundle does the consumer choose, and what is his utility from this bundle? The price of good x then rises to 3. What bundle does the consumer choose after the price change, and what is his utility from this..
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