Reference no: EM133146144
Overview
The Internet provides companies the opportunity to reach a wide base of potential customers. Each company can tailor their website presence to best align with their target market and existing customer base. With so many options available, the first impression is very important, you only have a few seconds to engage a potential customer before they will decide to leave and look elsewhere. While many companies have done a lot of research and worked very hard to provide an easy to navigate and visually appealing experience, there are many, many sites that are very poorly designed / implemented.
Assignment
Do a search on "Best Websites" and "Worst Websites" or something similar
Find two examples, one good and one bad, of web design and marketing targeted to a specific customer set.
The best comparisons are when both companies are in the same business.
Compare and contrast the two sites by describing the pros and cons of each website in a side by side table format.
Tell us what you think is well done for your "good" site and what you would do differently to increase customer attraction to the "bad" site.
Provide at least 1 reference from the text book and at least 2 other sources that support your analysis.
Provide the URL for the sites you analyzed.
Visit the sites analyzed by at least two other classmates and provide a discussion response to their analysis, either in support or disagreement of their analysis. Your response should enhance the discussion by contributing new thoughts.
Write up to 4-5 paragraphs of 3-4 sentences each.