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Describing the peso framework

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Reference no: EM133053900

You have been asked to show your understanding of the PESO framework as part of a job interview for Universal McCann Australia (UM). Show your understanding by specifically:

1. Briefly describing the PESO framework

2. Providing examples of companies that you feel have embraced the PESO framework (use multinational companies)

3. Providing your own opinion on the degree to which PESO is applicable to integrated marketing communications as an explanatory framework.

Please explain more and in detail.

Reference no: EM133053900

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