Describing the brand culture of specific brand

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Reference no: EM132196517

Describing the “brand culture” of a specific brand. Select a specific brand that is familiar to you. Answer the following questions in regards to the brand you select. [Note, you will need to read and refer to the “Brands and Branding” reading for this portion of the assignment.]

1. What is the brand’s culture? [as part of your answer, say what a brand culture is, then describe this brand’s “brand culture”].

2. What is one specific example of how each of the 4 different authors of a brand (i.e., the firm, popular culture, influencers, and customers) have influenced this brand’s “brand culture”?

3. In regards to this brand, what is a specific example of one of the component of brand value (i.e., reputation value, relationship value, experiential value, and symbolic value)? [Note, as part of your answer, describe the component of value you select and give the example of this value using the brand you have selected.]

Reference no: EM132196517

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