Describing potential market segments

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Reference no: EM131479503

Simon wants to develop an Internet auction-based business and is working through the STP process. After establishing his objectives, describing potential market segments, and evaluating the attractiveness of each segment, Simon now has to:

1. differentiate his product line

2. consider future customer loyalty

3. create a perceptual map

4. select a target market

Reference no: EM131479503

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