Reference no: EM133217874
Question 1.
An entrepreneur argues that being data driven (that is, using big data to enhance your company's operations) does not mean you need to invest time and resources into reviewing how useful the data is. Rather, the company's core focus should remain on its customers, employees, and supply chain. Is this an appropriate assumption? Select one.
No
Yes
Question 2
While reading an article, you come across an expression stating how consumers seek information on desktop computers: "Overview first, zoom and filter, then details on demand." True or false: While mobile devices have led to a leap in the amount of content consumed, this expression is considered valid for the design of content delivered on mobile devices as well.
True
False
Question 3
Line charts are recommended as visual representation methods for which types of data below? Select all that apply.
Components of a whole
Items
Time series
Frequency
Correlation of two variables
Question 4
Sets of statements describing a data model for customization and pricing of tour packages based on popularity of destinations are listed below. Which of these sets is best suited to describing the model to executive project sponsors? Select one.
Set C: Our model accurately predicted that 75% of customers would find our new pricing plans acceptable. The customization-based pricing tiers can be extrapolated to accommodate newer variables in pricing and customization levels.
Set B: Our model accurately predicted that 85% of customers would find our new pricing plans acceptable. Our new pricing model will help us increase sales of customized packages by 25% every quarter.
Set D: Our model accurately explains the pricing acceptability levels among 75% of customers categorized by discretionary spending levels. The customization-based pricing tiers are expected to improve quarterly success rates for prospect conversion between 10% and 25%.
Set A: Our model accurately explains the pricing acceptability levels of 85% of customers. The customization-based pricing tiers will improve quarterly success rates for prospect conversion by 25%.
Question 5
Processing enables robust visualization and precise control over output because it is based on a GUI. Is this true or false? Select one.
True
False