Describing maximizing reach or maximizing frequency

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Reference no: EM131917701

Question: 1. Which is more important for an advertiser: maximizing reach or maximizing frequency? Explain in detail.

2. In the output presented in the message-to-vehicle ratio equals 52.5 percent. Explain in your own words precisely what this means. Why is the ratio for TV lower than this?

3. Reach will be lower for an advertised brand if the entire advertising budget during a four-week period is devoted to advertising exclusively on a single program than if the same budget is allocated among a variety of TV programs. Why is this so?

Reference no: EM131917701

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