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Describing market segments

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Reference no: EM131676442

Understanding your target market is critically important in advertising and there are various tools available for describing market segments. Consider the Australian consumer market then describe the key target segment for a footwear company making sure you consider all the segmentation approaches. You can also refer to the Roy Morgan Values Segments and any other models or concepts that help you better understand how to reach the target market. 500 words.

Reference no: EM131676442

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