Describing his contributions to quality

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Reference no: EM132308156

1. Prepare a 500-word biographical paper on Dr. Ishikawa, describing his contributions to quality. You should not limit your research to online materials. Two of his books are excellent sources: (1) What is Total Quality Control: The Japanese Way (1985) and (2) Guide to Quality Control (1976).

2. Locate an advertisement for a product that illustrates an especially effective brand name, brand mark, or overall trade dress. Explain why you think this product has a strong brand identity. Identify and discuss the factors that contribute to a strong brand identity and logo. While a logo is only a small simple mark, a brand includes every single touch-point your customers have with your company.

Reference no: EM132308156

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Describing his contributions to quality : Prepare a 500-word biographical paper on Dr. Ishikawa, describing his contributions to quality.

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