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1. Describe customer perceived value, total customer benefit, and total customer cost. How do the total customer benefit and the total customer cost affect the consumer's perception? Explain.
2. What are some of the ways that a business can attract and retain customers?
3. What are the five stages in the buying decision process? Briefly describe each.
4. What is a niche market? What does an attractive niche market look like?
5. What is a market segment? What are some of the factors that may be used to narrow the market down into segments?
6. How would you describe a brand? What roles do brands play in the market?
7. What is brand equity? Provide an example.
8. When you analyze your competitors, what are the areas of greatest concern? Using the soft drink industry, provide examples of the type of information required.
During May, the number of equivalent full units of materials applied to units produced by Department Q totaled 50,000, computed as follows: beginning inventory, 7,000 equivalent full units; units started and completed in May, 35,000 equivalent ful..
The president asks you to compare the alternatives on a total-annual-cost basis and on a per-unit basis for annual needs of 60,000 units. Which alternative seems more attractive?
To assist in providing new revenues to the federal government, some have proposed a value added tax (VAT) similar to those employed in the United Kingdom and Canada. What are the pros and cons of introducing this kind of national sales tax? Explai..
Determine the ending finished goods inventory. What was the cost of indirect labor? What was the amount of factory overhead applied? Determine total manufacturing costs incurred during 2007. What was the cost of good manufactured?
What is a service or product in McDonald's which can employ activity based costing? What are three activities for activity based costing and the correct cost drivers for them? Give an estimate for application rates of these drivers.
Compare bottom-line financial results of using the fixed budget and flexible budget if volumes (a) increase by 10% or (b) decrease by 10%.
Write down the strengths and weaknesses of current costing model.
Determine total product cost per unit for each product using an activity based costing system. Use the number of units as the cost driver for each activity.
Martin Company is a two-division firm and has following information available for this year:
As a production manager, one of your main tasks is to enhance efficiencies by either increasing productivity or reducing cost. Find out whether the responsibility reports required to track performance should be created by department, function, or ..
Describe how a flexible budget lends itself to cost-volume-profit analysis.
Suppose that your team is going to form the company that will manufacture chocolate chip cookies. The team is responsible for preparing list of all product components and costs necessary to make this product.
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