Describing an international marketing plan

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Reference no: EM13987347

Describing an international marketing plan to market a product or service to one of the BRIC countries: Brazil, Russia, India, or China. Your PowerPoint presentation should have between 15 and 20 slides and include detailed notes. - Assume you are the CEO of an U.S.-based e-commerce company that wants to expand internationally by exporting a product or service to one of the BRIC countries: Brazil, Russia, India, or China. First, you should choose and describe the product or service you want to export. Second, you should evaluate the business environment in the chosen country and explain why you chose this country. Third, you should evaluate the market potential for your product/service in the chosen country. Be sure to specify the indicators (country indicators and market potential indicators) that you use to evaluate the market potential for your product/service in the chosen country. Fourth, you should develop a marketing plan to export your product/service to the chosen country. Be sure to specify the positioning strategy and target market, the pricing strategy, the distribution strategy, and the promotional strategy. Finally, you should develop a 2-slide executive summary (including detailed notes) that summarizes the key points of your international marketing plan. - A detailed outline and the grading rubrics of the BRIC project are posted on Blackboard under “Content”, then “BRIC Project”.

Reference no: EM13987347

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