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Describing a horizontal integration

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Reference no: EM132917841

This category includes acquisitions, alliances and joint ventures, one way or another combining the interests of two companies.

a. Why is the term "merger" inadequate in describing a horizontal integration?

b. A horizontal integration should provide synergies (savings, putting different things together as one, avoiding duplication). However, most horizontal integrations do not reach the synergies that are promised. Please provide two reasons why.

Reference no: EM132917841

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