Reference no: EM132250059
My powerpoint is almost done, but I received some feedback from the instructor. I chose to expand the company into Canada.
you will take a look at the global marketplace in which, thanks to the Internet, even small companies can participate. The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a brand, or a product in the global marketplace. Although the external marketing environment is largely uncontrollable, marketers must always be aware of the many forces that may impact the business. Marketers conduct due diligence for the business by scanning the environment for social, demographic, economic, technological, political, legal, and competitive opportunities or threats.
Scenario - Henri is the owner of Henri’s (Wine Cellar and Tasting Room), which is currently located in the city closest to where you live. Henri has now hired you as a marketing consultant for his business. Henri has realized the market has become saturated in the United States. At a recent international trade show, he was surprised at how many requests he received to license or franchise his concept in other countries.
Identifies at least two S.M.A.R.T. goals [Identifies 3–4 S.M.A.R.T. goals
Describes the target market strategy for the business.
Briefly describes the marketing mix strategy Marketing Mix not addressed: Product, Price, Place, Promotion
Provides a summary analysis of the global environment for the product.
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Describes the target market strategy for the business
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