Describes the social cause the company is counteracting

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Reference no: EM133410314

Case Study: Digital marketing has changed how scientific principles organizations are applied in real-world contexts and how organizations reach their audience. Digital marketing has impacted the environment in relation to technological, sociocultural, competitive, legal and political, economic, and demographic forces. Organizations have become dependent on using digital technology to make a positive change in the world. For instance, services like GoFundMe® have allowed individuals and organizations to easily create fundraising campaigns. Companies like TOMS® shoes have been able to donate millions of new pairs of shoes to people in need in developing countries because of digital media technology.

Questions:

Pt.1 Societal Issues

? Identifies a company that has made a (significant or noteworthy) positive impact on society using digital technology.
? Describes the social cause the company is counteracting using digital marketing.
? Explains the impact the organization has made on society as a whole.

? Describes at least two (2) types of digital media the organization identified has used in creating awareness.
? Explains how other companies can use this model to make an impact on society.
? Discusses at least two (2) recommendations or conclusions to the research.

Reference no: EM133410314

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