User Account

All Pages

Describes the marketing communication plan

Assignment Help Business Management
Reference no: EM132073660

Marketing Project: Promotion

Length: Paper: 3 - 4 double-spaced pages (excluding title and references pages)

Company TOMS Canvas Shoes

Prepare a 3 - 4 page double-spaced paper that describes the marketing communication plan for Toms Canvas shoes. After discussing the characteristics of your target market, identify and rank three (3) promotion strategies, discuss specific uses of social media, and provide a competitive analysis. Support your analysis with three (3) academic sources, which may include your textbook, and/or credible business journals such as Barrons, The Wall Street Journal and/or Business Week. Your analysis should include:

  • Briefly describe your target market identifying unique characteristics and/or preferences of that market supporting your analysis with credible data
  • Compare and contrast three promotion strategies assessing the probable effectiveness of each. Rank order promotion strategies supporting your analysis with credible data.
  • Describe how you would incorporate social media to promote your product or service; be specific in identifying which social media you would use and why. Support your analysis with credible data.
  • Discuss how your marketing communication plan will differentiate your product or service from current and/or anticipated competition. Support your analysis with credible data.

Reference no: EM132073660

Questions Cloud

What do you think is the single most critical people : What do you think is the single most critical "people" problem facing managers today? Give specific support for your position.
Why wilson did not maintain his own campaign slogan : In the Progressive Era (roughly 1890-1920), multiple groups advocated for reforms in various aspects of government, society, and the economy.
Same synthetic position as short stock and long call : Which one of the following choices is the same synthetic position as short stock, long call?
How this discovery affected the life of the average working : How did it change globalization in terms of trade, culture, societies, innovations, new and old world exchanges, and in other ways?
Describes the marketing communication plan : Prepare a 3 - 4 page double-spaced paper that describes the marketing communication plan for Toms Canvas shoes.
Regulatory and operating characteristics analysis : Goals, Strategy, Market, Competitive Technology, Regulatory, and Operating Characteristics Analysis
What is the machine net present value : The expected year end net cash flows are $12k in each of the first 3 years and $16k in the fourth year. What is the machine's net present value
The bill of rights about the right to bear arms : Describe what you think each of these two parts of the Constitution ACTUALLY MEAN and why were they included in the language your have read in the first place.
What is the investment worth today : An investment will pay out $5500 at the end of each year for the next 8 years. What is the investment worth today? Assume a 8% interest rate.

Reviews

Write a Review

Business Management Questions & Answers

  Focus on for researching your industry

Below is a clarification of the areas you should focus on for researching your industry (profession) culture for the Unit 7 Assignment.

  Identify objects and their relationships

This assignment has been designed so that you would be able to identify objects and their relationships from the given problem statement(s). After the completion of this assignment you should have a good grasp on:

  Describe how nonverbal feedback conveys powerful messages

Describe how nonverbal feedback conveys powerful messages. Provide an example where nonverbal feedback was used and describe the end result.

  Understand the dynamics of contemporary organizational

Help me understand the dynamics of contemporary organizational design of Team Structure within a corporation.

  Internet to locate an article on fire patterns

Use the the Internet to locate an article on fire patterns. The article can focus on the effects of fire patterns

  Loan amortization schedule based on monthly payments

Assignment: Based on the information provided below, compute the Net Present Value of the project (CO 3).  A Net Present Value Template is Attached.  (Hint: Don't forget to update the discount rate to the amount required for this project and add y..

  Create a gantt chart and pert diagram for the project

For project that you created a project charter, create a Gantt chart and PERT diagram for the project. The Gantt chart must have 10 high-level tasks defined with a duration, start date, end date, and dependencies.

  The actual amount of tax on russells home is

The home of Russell Slater is assessed at $140,000. The tax rate is 11.8 mills. The actual amount of tax on Russell's home is.... A) $1,562 B)$1,652 C)$1,462 D)$1,362

  Ethical aspects of a healthcare industry managerial practice

Access he ethical aspects of a healthcare industry managerial practice. this analytical paper provides you opportunity to thick critically about the challenging ethical and moral issues routinely faced by healthcare mangers 1,000-1200 word essay ..

  Achieve economies of scale

Identify and discuss the primary factors that are necessary to achieve economies of scale.

  How should global enterprises craft their marketing message

How should Global enterprises craft their marketing message? Remember to include an application (a firm's experience).

  Are consumers free to choose which products to purchase

Describe why some people say that consumers are not free to choose which products to purchase. Do you consider this to be an important issue? Why or why not?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd