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Describes the customer perspective in the balanced scorecard

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Reference no: EM132603706

Question 1: Which of the following statements describes the customer perspective in the balanced scorecard?

Option 1: It establishes which people should be targeted as potential customers.

Option 2: It evaluates the profitability of specific customers rather than the profitability of specific products or services.

Option 3: It evaluates how well the company is performing from the viewpoint of those people who buy and use its products or services.

Option 4: It evaluates which customers are not profitable and should be dropped.

Reference no: EM132603706

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