Reference no: EM133401686

Questions

1. Your ad campaign objective is to increase product sales. Which of the following is an actionable metric that supports that objective?

Clickthrough rate

Follower count

Content reach

Post likes

2. Which of the following is an effective way of helping your team keep social interactions with customers consistent and on brand?

Set up a message approvals process

Imagine your brand as a person

Have one team member answer all messages

Ask for customer feedback

3. Without a social media governance plan, you're open to legal risks, brand damage, and lost revenue. What are the 5 parts of a strong governance plan?

Summary, measurement, reviews, approvals, reporting

Content, culture fit, calendar, goals and objectives, penalties

Scope, updates, operational considerations, employee policy, education

Targets, passwords, employee access, stakeholders, training

4. There are several key elements of a strong social media strategy. Which element of your strategy outlines in detail what you plan to achieve?

Your policy document

Your employee guidelines

Your social media objectives

Your reporting plan

5. Which of the following best describes social media governance?

A comprehensive list of passwords

An audit carried out by a third party company

A committee of decision makers

An internal community management plan