Describes snapchat marketing strategy

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Reference no: EM131655958

Snapchat is a unique mobile application that allows users to send pictures and videos that disappear after a short viewing period. After several years it has been modified to meet customer ideal value. This product appeals to a large population and seemingly has zero competitors that triumph in the space. Which of the following best describes Snapchat’s marketing strategy?

Options are: Differentiation, singularity, market development, diversification, or product development.

Reference no: EM131655958

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