Describes outcome of acquiring and analyzing big data

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1. Four consumers each want to buy a refrigerator. Without a retail intermediary like Best Buy, fridge manufacturers Walton, Sub-Zero, Bosch, Kenmore, and General Electric would each have to make four contacts to reach the four consumers who are in the target market, for a total of twenty transactions. But when Best Buy acts as an intermediary between the producer and consumers, each producer needs to make only one contact, reducing the number to nine transactions. This is an example of a ______.

a. manufacturer offering exchange utility

b. retailer using contract logistics

c. retailer offering contact efficiency

d. manufacturer using additive manufacturing

2. Supply chain analytics programs have many objectives that, if realized, would ______.

a. mean higher prices for customers but will lead to greater customer satisfaction

b. offer lower prices for customers but lead to lower customer satisfaction

c. mean higher prices for customers and thus lower customer satisfaction

d. offer lower prices for customers and lead to greater customer satisfaction

3. Which statement accurately describes an outcome of acquiring and analyzing big data?

a. It can be used to make decisions about automating supply chain processes, thus replacing human labor.

b. It will result in decision making that is based on intuition rather than actual information.

c. It will replace human reasoning with slower but more accurate decision making.

d. It will accomplish repetitive tasks with significant precision but at a higher cost than human number crunching.

4. Which of the following statements is true of customer integration for companies oriented toward demand-supply integration?

a. It requires firms to link seamlessly to outsiders that provide goods and services to them so that they can provide high-quality customer experiences.

b. It is a competency that enables firms to offer value-added offerings to those customers who represent the greatest value to the firm or supply chain.

c. It requires information hardware and software systems that can exchange information when needed between customers and suppliers.

d. It is a process in which companies will collaborate on projects so that the customer gains the maximum amount of total value possible from the supply chain.

Reference no: EM132308678

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