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Assignment: Quantitative vs. Qualitative Research
Under what conditions would an industrial/organizational (I/O) professional choose a qualitative research method over a quantitative research method when investigating a workplace problem or phenomenon? Support your position with at least two scholarly sources.
To help you organize your notes for this assignment, consider the following chart that provides an overview of differences between quantitative and qualitative research methodologies:
Quantitative
Qualitative
Approach
Is deductive (primarily) and then inductive
Is inductive (primarily) and then deductive
Purpose
Tests theories, makes predictions, establishes facts, and tests hypotheses
Describes multiple realities, develops a deep understanding, and captures everyday life and human perspectives
Research focus
Isolates variables, uses large samples, and collects data using tests and formal instruments
Examines the full context, interacts with a limited number of participants, and collects data face-to-face from participants
Research goals
Research plan
Data analysis
Is mainly statistical and quantitative
Is mainly interpretive and descriptive
Results presentation
Involves a formal writing style and impersonal voice
Involves a less-formal writing style and personal voice
Submission Details:
• By the due date assigned, post your responses in a minimum of 300 words to this Discussion Area.
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