Describes hong kong disneylands strengths and weaknesses

Assignment Help Marketing Management

Reference no: EM133203327 , Length: Wrod Count: 150 words.

Discussion Post: Marketing Disneyland SWOT Analysis

"Strength: The Walt Disney Company has rich internal resources. Disney land is good at its strong brand equity and brand awareness, high customer loyalty.

Weakness: it does not have a clear target audience and lacks marketing exposure and activities for the offerings within Disneyland. Also, The Walt Disney Company's internal resources do not fully utilize. "

Describes Hong Kong Disneyland's strengths and weaknesses. Rewrite the presentation script into formal language and add some content.

Reference no: EM133203327

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