Reference no: EM133261359
Assignment:
Described the generic strategy (cost leadership, differentiation, focused strategy) for Delta airlines. If your business strategy is cost leadership, the overall efficiency of the business operation to control costs is important. A differentiation strategy often involves an emphasis on product R&D to develop unique products. A focused strategy concentrates on specific niche markets and aims to serve the needs of the customers in those niche markets better than competitors.
A) describe the critical success factors (CSFs) for Delta airlines and some types of information that managers would need in decision support systems to most effectively manage the business consistent with the business strategy. For instance, sales, cost, and inventory information would be critically important to a cost leader like Walmart. Neiman Marcus, which sells designer clothing, might be most interested in information about upcoming designs and fashion trends. Payless Shoes, which sells low-cost shoes, and Tiffany & Co, which sells high-end jewelry, both focus on niche markets. They might be interested in understanding changes in buying habits by their customers are influenced by the state of the economy. Describe some types of information that would be most important for managing your business.
B) Once you have determined some types of information that your business managers need, describe some ways to get that information. For instance, would the information come from internal systems? Would social media be a way to gather the information? Could the information be acquired from other companies? Would information from the government be helpful? Could a mobile app be used by customers to provide the desired information? Describe how the information would be collected and organized to help your business managers to make better decisions.
C) What type of additional information would people managing different parts of the value chain for your business need to be effective? The components of a value chain are: firm infrastructure (including finances), human resource management, technology development (including product research & development), procurement (purchasing), inbound logistics (receiving), operations (manufacturing/warehousing), outbound logistics (distribution), marketing and sales, service. Choose two components of the value chain and describe the type of information that managers would need to make better decisions based on their role in your business. Consider the key performance indicators (KPIs) that managers need to track the performance of their part of the business.