Described as blue wall by visiting Cadbury-Kraft executives

Reference no: EM133622818

Case: Cadbury-Kraft Focuses on Consumer Behaviour Inside Shops Shelves full of Oreo biscuits at a local Mumbai store are described as a "blue wall" by visiting Cadbury-Kraft executives. The food giant has attempted to replicate the metaphoric "blue-wall" in many stores in Mumbai and other cities in a bid to drive sales. The results have been encouraging. Since its launch, Oreo has garnered an over six percent market share in the lucrative and intensely fought Rs 4,000-crore premium biscuit market, where it competes with Britannia's Treat-O and Bourbon, Parle Products' Kreams and Hide & Seek, and ITC's Sunfeast, among others. What Cadbury-Kraft has done with Oreo is part of a game that includes other brands and categories as well. The firm aggressively pushed a marketing & sales programme that has targeted shoppers in the top metros and cities of the country. Branded visicoolers, a range of dispensers developed by local and international design experts, are part of the company's efforts to make the overall shopping experience exciting for consumers. The firm has refurbished packaging of its brands such as chewing gum brand Bubbaloo and pushed promotions to drive sales. Cadbury-Kraft focused on in-store display and placement of products after studying.

Reference no: EM133622818

Questions Cloud

Identifying potential markets : A company is identifying potential markets for its line of women's accessories and the best way to deliver the 4 Ps to those markets.

When considering international advertising efforts : When considering international advertising efforts, a company that adopts a "glocal" approach

Forecasting fashion merchandise categories : Social media pre-launch data are often used in forecasting fashion merchandise categories. Analyzing social media pre-launch data is difficult Social media

Written communication for new procedures : Describe the best channels to use for distributing the updated message to promote its reception and maximize its impact.

Described as blue wall by visiting Cadbury-Kraft executives : Consumer Behaviour Inside Shops Shelves full of Oreo biscuits at a local Mumbai store are described as a "blue wall" by visiting Cadbury-Kraft executives.

Marketing strategies from customer-centric perspective : Choose a company of your preference and analyze its marketing strategies from a customer-centric perspective.

When marketing communications activity : When a marketing communications activity uses paid media advertising for its marketing campaign,

Define monetary and non-monetary motivators : Define monetary and non-monetary motivators and list three examples of each. What motivates you? Think about your current or past experiences

What are some of most effective digital strategies : What are some of the most effective digital strategies, especially in mobile technology, in the context of the sports apparel,

User Account

All Pages