Describe your unique selling proposition

Assignment Help Marketing Management

Reference no: EM13727901

Part 1: Write a one to two (1-2) paragraph journal entry in which you:

1. Analyze the business customers / clients that you wish to target. Your analysis should include, but not be limited to, their:

demographic profile (e.g., age, gender, ethnicity, etc.)
psychographic profile (e.g., interests, routine, habits, etc.)
profession (e.g., income, occupation, education)
geographic location (e.g., country, region, city, rural, urban, climate)
precise wants and needs as they relate to the products and / or services you offer.

2. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources. Note: Insert the information from the completed Journal 2 entry into "Section 2: Targeting Customers" in the provided Marketing Plan Template

Part 2: Use the Internet to research your customer demographics and market segment from Journal 2. Consider what you think you know versus what you know to be true based on research from reports, publications, course content, etc. Write a four to six (4-6) paragraph journal entry in which you:

1. Describe your unique selling proposition (USP). Next, explain the key aspects of your business, products, or services that make them unique when compared to your competition (e.g., Southwest Airlines' USP is providing customers with low airfare without compromising service and comfort).

2. Describe the marketing objectives of your company. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your secondary market research.

3. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources. Note: Insert the information from the completed Journal 3 entry into "Section 3: Unique Selling Proposition" in the provided Marketing Plan Template.

Part3: Use the Internet to research strategies for conducting a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Based on your company's market information, consider the strengths and weakness of your company and its products or services. Write a four to six (4-6) paragraph journal entry in which you:

1. Determine the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.

2. Discuss your critical steps within your supply-chain and operational system. Explain the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Determine whether you will use an outside vendor or complete the work in house.

3. Analyze the company's pricing strategy relative to its pricing objective. Examine major internal and major external factors that could potentially affect the pricing of the company's products or services.

4. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Part 4: Consider the marketing materials that you intend to use. According to the textbook, marketing materials are collateral used to promote your business or products. Promotional strategy may include free trial offers, money-back guarantees, and buy two (2) for the price of one (1) type of deals. Write a five to seven (5-7) paragraph journal entry in which you:

1. Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage the following strategies: a.use stores located in different regions b.sell online c.hire a sales team to sell directly to suppliers and door-to-door

2. Recommend three (3) strategy options that you could use in order to get your product or services out to your customer base.

3. Outline your main marketing goals for promotions, offers, and giveaways. Discuss the key types of marketing materials that you intend to develop and share.

4. Propose three (3) action steps that you can use to move your plan forward. Consider how, when, and who will be involved in the execution of this plan.

5. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Reference no: EM13727901

Questions Cloud

Identify a crm software product and company : Identify a company that provides CRM software solutions, and write a one to two page paper. Identify a CRM software product and company that developed it and the cost

Consider the following model of a frims revenues : Consider the following model of a frims revenues as a function of its marketing expenditures and dummy variables for the quarters of the year. you have quarterly data from 1987 to 2003

Leadership of commissioner hamburg : Under the leadership of Commissioner Hamburg, FDA has streamlined the approval of drugs at an accelerated pace. What are the plans of FDA to continue the mission of helping safe and effective products reach the market in a timely fashion without p..

What were the stock market crash : What were the stock market crash and the following Depression like? What were the causes of the Depression and what effect did it have on the ordinary citizens as well as businesses?

Describe your unique selling proposition : Describe your unique selling proposition, Next, explain the key aspects of your business, products, or services that make them unique when compared to your competition (e.g., Southwest Airlines' USP is providing customers with low airfare without ..

Discuss the social and political effects of the great awaken : Discuss the social and political effects of the Great Awakening, including its impact in urban New England, in the rural South, and among both white and black populations.

Interest rate of 10 percent per year : Integrating problem Samantha Roberts has a job as a pharmacist earning $30, 000 per year, and she is deciding whether to take another job as the manager of another pharmacy for $40,000 per year or to purchase a pharmacy that generate revenue of $200,..

What is a current liability : What is a current liability? From the perspective of a user of financial statements, why do you believe current liabilities are separated from long-term liabilities?

Statement analysis of a public company : Write a five page financial statement analysis of a public company, formatted according to APA style. In this analysis you will discuss the financial health of this company with the ultimate goal of making a recommendation to other investors.

User Account

All Pages