Describe your understanding of the total product

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1. Why should global marketing research be conducted? Describe the reasons for global marketing research being broader in scope than domestic marketing? Why companies should use ‘secondary research’ and the limitations of these information?

2. How to create a intergration of a work breakdown structure and organizational breakdown structure on a baby sensor project that prevents babies from being left in a car ?

3. Describe your understanding of the ‘Total Product’ and its relevance in the global marketing. Describe the various product strategies. Under what situations, product approach will be justified?

Reference no: EM132257555

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