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This is the next step in creating your marketing plan. Please follow the directions in Week One and reference the marketing plan outline in Appendix A of your text. •Describe your target market. •Identify the consumers who are most likely to buy your product in terms of: (a) their demographic characteristics and (b) any other kind of characteristics you believe are important. •Describe (a) the main points of difference of your product for this group and (b) what problem these characteristics help solve for the consumer, in terms of the first stage in the consumer purchase decision making process in Figure 6.2.
Use the longest work element rule to balance the assembly line described in the following table and Figure so that it will produce 40 units per hour.
Strategic Supply Chain Management (21797) - Map the existing supply network and calculate the annual cost associated with running the existing system and calculate the annual cost associated with running the upgraded system?
Mega Cabinets, Inc. (MCI) hired carpenters to make and install cabinets in their new sales territory. During orientation, MCI conducted an intensive training session that detailed MCI's procedures for measuring and hanging kitchen cabinets.
What is the distinctive competence of the following companies? If you do not know distinctive competence, see if you can determine it from the company’s Internet site or articles on the company. A. Starbucks Coffee B. Hewlett-Packard Company C. Burge..
Look at the FLOW of the INPUTS, the TRANSFORMATION, and the OUTPUTS of a process. As part of the project expected to recommend ways in which the process can be IMPROVED for more efficiency, lower cost, or faster processing.
Several options exist that a project manager can use in generating and reviewing of specifications and requirements.
If Home Depot does not use quality management procedures, what steps would you suggest they put in place in order to improve its logistics system?
In your opinion, why is it important to have a good understanding of International Logistics? How might this understanding help you in your supply chain career?
The North Bristol NHS specification which is rather ambiguous and does not give a clear directive on the key quality and technical elements that their ideal solution would offer them".
Determine which product characteristics are significant and what would you recommend for the next investigative stage
What interactions need to take place among the marketing, manufacturing, logistics, and finance departments? Explain the logistics department's role in the introduction of the new product.
Analyze the differences between the current supply chain and the proposed turnkey strategy - What will the change mean for suppliers and their roles? What will it mean for current employees and their roles?
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